Onedotzero Festival Identity / Onedotzero
The concept for the onedotzero ‘adventures in motion’ festival identity was to harness online conversations stimulated by onedotzero’s global community, uniting these to create the identity itself. Specially produced generative software creates a ‘living’ identity, from which all visual communication is born. It can be ‘paused’ to create print assets or ‘recorded’ to create film assets. It also ran ‘live’ as a 50m interactive digital installation for the launch at the BFI Southbank. The open source software is freely available to download and adapt. As a result, the identity continues to evolve for the duration of the festival’s international tour.
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The concept for the onedotzero ‘adventures in motion’ festival identity was to harness online conversations stimulated by onedotzero’s global community, uniting these to create the identity itself. Specially produced generative software creates a ‘living’ identity, from which all visual communication is born. It can be ‘paused’ to create print assets or ‘recorded’ to create film assets. It also ran ‘live’ as a 50m interactive digital installation for the launch at the BFI Southbank. The open source software is freely available to download and adapt. As a result, the identity continues to evolve for the duration of the festival’s international tour.
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