Future A-Z 2109 / Selfridges
Selfridges London were celebrating their 100th Anniversary and asked us to design a Window Installation for them. We created a Future A-Z of fantastical inventions that might be on sale in 100 years time: from the stupidly clever 'A is for Airbag Cycle Helmets' through to the darker dimension of 'D is for Designer Organs'. We also deliberately missed out the letter X and invited people to come up with the idea. A month later the winning concept was made to complete the alphabet. This was the first time ever the public were able to contribute to a Selfridges Window.
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Selfridges London were celebrating their 100th Anniversary and asked us to design a Window Installation for them. We created a Future A-Z of fantastical inventions that might be on sale in 100 years time: from the stupidly clever 'A is for Airbag Cycle Helmets' through to the darker dimension of 'D is for Designer Organs'. We also deliberately missed out the letter X and invited people to come up with the idea. A month later the winning concept was made to complete the alphabet. This was the first time ever the public were able to contribute to a Selfridges Window.
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