Howies Care Labels
"I never thought I’d be inspired by a mail order catalogue but take a look at page 146 of the new Howies clothing catalogue. Giant plant labels stuck in the ground under the heading; “Take one planet, tend with care.” My favourite one is the instructions for a mountain; “Does best in remote locations, prefers to be on a slope, thrives at altitude, never needs mowing, do not concrete over or use as a shopping mall.”
MCBD's Executive Creative Director Paul Briginshaw talking about the care labels
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"I never thought I’d be inspired by a mail order catalogue but take a look at page 146 of the new Howies clothing catalogue. Giant plant labels stuck in the ground under the heading; “Take one planet, tend with care.” My favourite one is the instructions for a mountain; “Does best in remote locations, prefers to be on a slope, thrives at altitude, never needs mowing, do not concrete over or use as a shopping mall.”
MCBD's Executive Creative Director Paul Briginshaw talking about the care labels
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