Audi Lounge / Audi in association with Manchester United
In collaboration with Jam Design and Communication.
This was a unique sponsorship initiative in transforming Sir Alex Ferguson’s entertainment lounge into an Audi inspired environment at Old Trafford. Audi is the official car supplier to Manchester United and the suite served to reinforce the brand’s presence at ‘the theatre of dreams’. Inspiration came from both worlds of football and engineering, from the the Nike boot studs used to support the glass of the mini bar to the 12 coat hooks, created from the iconic ‘shark fin’ car aerial: one for each of the players and a bespoke 12th for the manager, finished in chrome.
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In collaboration with Jam Design and Communication.
This was a unique sponsorship initiative in transforming Sir Alex Ferguson’s entertainment lounge into an Audi inspired environment at Old Trafford. Audi is the official car supplier to Manchester United and the suite served to reinforce the brand’s presence at ‘the theatre of dreams’. Inspiration came from both worlds of football and engineering, from the the Nike boot studs used to support the glass of the mini bar to the 12 coat hooks, created from the iconic ‘shark fin’ car aerial: one for each of the players and a bespoke 12th for the manager, finished in chrome.
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