Nokia SatNav Global Campaign
In January 2010, Nokia announced to the world it was introducing free turn-by-turn voice guided walk and drive navigation on all Nokia Smartphones. The brand’s Ovi Maps enables satnav functionality in over 70 countries.
We created a global campaign to celebrate this. The TVC and supporting print carry the message ‘may everyone everywhere find their way’, and features real people from around the world using their Nokia handsets to help them reach their destinations, while using unique modes of transport.
We wanted this spot to celebrate the fact that everyone everywhere can now find their way to the people and places they love in the most human, curious, playful and authentic way possible. So instead of casting actors or performers we trawled the world for what we called Happy Navigators; interesting people with interesting ways of getting about.
Click here to read about their real stories.
In the first six months there were 19 million downloads of Ovi Maps worldwide. Nokia achieved 192% of the initial target for the first year and 4.6 million active users.
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In January 2010, Nokia announced to the world it was introducing free turn-by-turn voice guided walk and drive navigation on all Nokia Smartphones. The brand’s Ovi Maps enables satnav functionality in over 70 countries.
We created a global campaign to celebrate this. The TVC and supporting print carry the message ‘may everyone everywhere find their way’, and features real people from around the world using their Nokia handsets to help them reach their destinations, while using unique modes of transport.
We wanted this spot to celebrate the fact that everyone everywhere can now find their way to the people and places they love in the most human, curious, playful and authentic way possible. So instead of casting actors or performers we trawled the world for what we called Happy Navigators; interesting people with interesting ways of getting about.
Click here to read about their real stories.
In the first six months there were 19 million downloads of Ovi Maps worldwide. Nokia achieved 192% of the initial target for the first year and 4.6 million active users.
Tweet